Shop Studio Live

Shop Studio Live

E-commerce merchants are consistently trying to enhance conversion rates for their e-commerce businesses to increase their revenues and generate more profits.

E-commerce merchants are consistently trying to enhance conversion rates for their e-commerce businesses to increase their revenues and generate more profits.

ROLE

Product Design
Research

PROJECT DURATION

1 year

PROJECT TYPE

Virtual Shopping App

CONTRIBUTORS

2 Product Designers
2 Web Developers
1 Product Owner
1 Product Manager

Challenge

Merchants struggle to boost online conversion and feel disconnected from their customers compared to in-person selling.

Solution

Shop Studio Live lets Shopify merchants host live shopping sessions, connect with viewers, and drive real-time sales.

Impact

15% lift in free trial signups and a 12% increase in customer subscription retention.

What is Virtual Live Shoppping?

It’s like the Home Shopping Network—but on your phone. Brands livestream to showcase products and engage viewers. Shop Studio Live brought this to Shopify, letting merchants host live shopping events in minutes.

My Role

As the sole product designer on a 6-person team, I joined post-launch to audit the app, design new features, and ran quantitative testing to find UX improvements. The UI followed Shopify’s Polaris system and remained consistent during my time on the project.

Working closely with the Shop Studio Live team through a series of design sprints, I took the lead in designing the following features.

Expanded Product Descriptions for Shoppers

Shoppers originally had to leave the livestream to view product details. I designed an overlay with full product info—sizes, colors, and variants—keeping them engaged

Redesigning the Control Room

Earlier versions required merchants to install a third-party app to stream, which caused major drop-off due to technical friction. We replaced this with a simpler flow: users now scan a QR code and enter a pin to start streaming.

Download Livestream Videos

Merchants wanted to repurpose past livestreams. I added a download option to the report view and began exploring reuse options, though the project ended before launch.

Challenge

E-commerce merchants are consistently trying to enhance conversion rates for their e-commerce businesses to increase their revenues and generate more profits. Merchants often feel helpless - have no active control in online selling compared to in-person.

Solution

Shop Studio Live is a former Shopify dedicated app which allows Shopify merchants to overlay a live shopping experience within their online store. This allows them to connect directly with their audience, feature products live, and generate more revenue.

Increased Customer Signups and Loyalty

Within six months of launching the new design enhancements, Studio Live saw a 15% lift in free trial signups and a 12% increase in customer subscription retention. These changes directly contributed to stronger user engagement and more sustainable growth for the business.

Want to work together?

Feel free to say hello

Want to work together?

Feel free to say hello

Want to work together? Feel free to say hello

Want to work together?
Feel free to say hello